Quantitative Research is recommended by GSS when a client needs to determine which options are “best.” For example:
Which target audience represents a business’ core market and which other(s) represent high growth opportunities?
What is a restaurant’s share of market in its trading area versus the competition? In order to grow that share, is the marketing challenge one of awareness, lack of visit intention, heightened competitive activity, trial and subsequent rejection, lapsed usage, or something else?
Which alternative positioning statement resonates best with target consumers?
Forms of Quantitative Research Conducted by GSS
- Online Surveys/Panels
- Telephone Interviews/IVR
- In-Store and On-Site Studies
— Complex Multivariate Capabilities
— Innovative Segmentation Approaches
View a sample online topline report
View a sample summary page from a segmentation project