Comments for Goldsmith Strategic Services http://www.goldsmithstrategicservices.com Perspectives on Consumers Wed, 21 Dec 2011 20:51:23 +0000 hourly 1 http://wordpress.org/?v=3.3.1 Comment on Too Many Concepts for Focus Group Testing by cbgoldsmith http://www.goldsmithstrategicservices.com/blog/qualitative-research/too-many-concepts-for-focus-group-testing/#comment-89 cbgoldsmith Wed, 21 Dec 2011 20:51:23 +0000 http://www.goldsmithstrategicservices.com/?p=1808#comment-89 Jennifer, there are other techniques as well, when concepts needs to be developed rapidly. In three days, with heavy client involvement at each stage - and working with consumers - we can ideate, refine, explore with consumers, refine, explore again (as needed) and have a couple (if not one) solid direction to go in. What you've described I've seen happen at conferences without any formal structure, but it sounds great! Happy holidays! Jennifer, there are other techniques as well, when concepts needs to be developed rapidly. In three days, with heavy client involvement at each stage – and working with consumers – we can ideate, refine, explore with consumers, refine, explore again (as needed) and have a couple (if not one) solid direction to go in.

What you’ve described I’ve seen happen at conferences without any formal structure, but it sounds great!

Happy holidays!

]]> Comment on Too Many Concepts for Focus Group Testing by Jennifer Beever http://www.goldsmithstrategicservices.com/blog/qualitative-research/too-many-concepts-for-focus-group-testing/#comment-88 Jennifer Beever Wed, 21 Dec 2011 20:12:48 +0000 http://www.goldsmithstrategicservices.com/?p=1808#comment-88 Hi Caryn, great blog post that makes me think of a couple of concepts. One is Ockham's Razor, which Mike Schulz and John Doerr reference in their book on Professional Services Marketing. Their point is to keep things simple in marketing. 2 designs instead of 6. A working group of 3 instead of 8. The second concept is Open Space Technology, which I experienced at a consultants conference where attendees post topics they are interested in. Duplicate and similar topics are combined and are voted upon. Discussion groups form by topic and attendees vote with their feet, leaving a discussion and joining another when they choose. This was a very cool experience in one session - apparently it can work for an entire conference as well. Hi Caryn, great blog post that makes me think of a couple of concepts. One is Ockham’s Razor, which Mike Schulz and John Doerr reference in their book on Professional Services Marketing. Their point is to keep things simple in marketing. 2 designs instead of 6. A working group of 3 instead of 8. The second concept is Open Space Technology, which I experienced at a consultants conference where attendees post topics they are interested in. Duplicate and similar topics are combined and are voted upon. Discussion groups form by topic and attendees vote with their feet, leaving a discussion and joining another when they choose. This was a very cool experience in one session – apparently it can work for an entire conference as well.

]]> Comment on Social Media and Qualitative Research by Advertising and marketing Research | How To Make Your Teeth Whiter http://www.goldsmithstrategicservices.com/blog/market-research/social-media-and-qualitative-research/#comment-84 Advertising and marketing Research | How To Make Your Teeth Whiter Sun, 30 Oct 2011 06:13:16 +0000 http://GoldsmithStrategicServices.com/?p=1302#comment-84 [...] of selling Investigation. So that you many transport the business without the need of every concern.Total process jobs marketing research methods marketing research methods Advertising and marketing I...ery business encounter various researching the market problems in her lifestyle. Therefore i want to [...] [...] of selling Investigation. So that you many transport the business without the need of every concern.Total process jobs marketing research methods marketing research methods Advertising and marketing I…ery business encounter various researching the market problems in her lifestyle. Therefore i want to [...]

]]> Comment on Buying American by Caryn Goldsmith http://www.goldsmithstrategicservices.com/blog/brandconsumer-relationship/buying-american/#comment-72 Caryn Goldsmith Tue, 07 Dec 2010 18:13:44 +0000 http://GoldsmithStrategicServices.com/?p=1449#comment-72 I'm happy that you've had this experience, but I've heard from many others that they had a similar experience to mine. It's not the Galpin experience alone that's at issue. It's that American companies are being given an unusual second chance with consumers right now and I don't think they're taking it seriously enough. I’m happy that you’ve had this experience, but I’ve heard from many others that they had a similar experience to mine. It’s not the Galpin experience alone that’s at issue. It’s that American companies are being given an unusual second chance with consumers right now and I don’t think they’re taking it seriously enough.

]]> Comment on Buying American by john http://www.goldsmithstrategicservices.com/blog/brandconsumer-relationship/buying-american/#comment-71 john Fri, 03 Dec 2010 17:18:41 +0000 http://GoldsmithStrategicServices.com/?p=1449#comment-71 Weird to read about your experience. I have bought several cars at Galpin and have had nothing but awesome experiences. Weird to read about your experience. I have bought several cars at Galpin and have had nothing but awesome experiences.

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