http://www.goldsmithstrategicservices.com/blog/trends/retail-space-innovations/ Perspectives on Consumers Wed, 21 Dec 2011 20:51:23 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.goldsmithstrategicservices.com/blog/trends/retail-space-innovations/#comment-57 John Baumgartel Fri, 15 Jan 2010 14:46:09 +0000 http://GoldsmithStrategicServices.com/blog/?p=411#comment-57 Brilliant. With the errosion of the brand presence at shelf to private label and the increase in choices, what better way to package your brand idea. These "Pop-Up" stores provide a blank canvas... allowing total creative control to which you can theatrically present your story. You get immediate feedback! You can test ideas, create buzz worthy news, sample, interact w/ consumers, and own the event unlike before. With quality execution (a must) there should be little downside. Brilliant. With the errosion of the brand presence at shelf to private label and the increase in choices, what better way to package your brand idea. These “Pop-Up” stores provide a blank canvas… allowing total creative control to which you can theatrically present your story. You get immediate feedback! You can test ideas, create buzz worthy news, sample, interact w/ consumers, and own the event unlike before. With quality execution (a must) there should be little downside.

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