Comments on: Quant/Qual – Hybrid or Mixed-Method Market Research? http://www.goldsmithstrategicservices.com/blog/market-research/quantqual-%e2%80%93-hybrid-or-mixed-method-market-research/ Perspectives on Consumers Wed, 21 Dec 2011 20:51:23 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Erika Lundahl http://www.goldsmithstrategicservices.com/blog/market-research/quantqual-%e2%80%93-hybrid-or-mixed-method-market-research/#comment-65 Erika Lundahl Sun, 07 Nov 2010 17:33:26 +0000 http://GoldsmithStrategicServices.com/?p=1013#comment-65 This is a very interesting article, and the thoughts that you have on hybrid research are very valid - the philosophy of hybrid qual/quant research has been around for awhile. The implementation however is slow in the making. InsightsNow has a webinar series that has covered this topic in depth. You can download their webinars or sign up for upcoming ones at http://www.insightsnow.com/resources . The August 2010 webinar "Get Practical: How to Apply Hybrid Techniques to Integrated Research" is particularly relevant to this conversation. Hope this is helpful! Erika This is a very interesting article, and the thoughts that you have on hybrid research are very valid – the philosophy of hybrid qual/quant research has been around for awhile. The implementation however is slow in the making. InsightsNow has a webinar series that has covered this topic in depth. You can download their webinars or sign up for upcoming ones at http://www.insightsnow.com/resources . The August 2010 webinar “Get Practical: How to Apply Hybrid Techniques to Integrated Research” is particularly relevant to this conversation.

Hope this is helpful!

Erika

]]> By: Andreiko Kerdemelidis http://www.goldsmithstrategicservices.com/blog/market-research/quantqual-%e2%80%93-hybrid-or-mixed-method-market-research/#comment-64 Andreiko Kerdemelidis Mon, 01 Mar 2010 09:16:20 +0000 http://GoldsmithStrategicServices.com/?p=1013#comment-64 Hi - My company Visionslive.com also produces a suite of Online Focus Group and qual/quant 'crossover' tools. The quant tools are used in either focus groups or BB's where the context has been set (concepts explained, positioning understood by respondents etc), to then obtain some quant from groups to back up any reporting. Sample size for the quant component would be typically <50 though - since you're only giving various polls to each group one-by-one. Clients do like it though, as it is able to give more rigor to any findings - it also doesn't take long to bolt on to a group. If you want to take a look at how it works, drop me an email at andreiko(_at_)visionslive.com Hi -
My company Visionslive.com also produces a suite of Online Focus Group and qual/quant ‘crossover’ tools. The quant tools are used in either focus groups or BB’s where the context has been set (concepts explained, positioning understood by respondents etc), to then obtain some quant from groups to back up any reporting. Sample size for the quant component would be typically <50 though – since you're only giving various polls to each group one-by-one. Clients do like it though, as it is able to give more rigor to any findings – it also doesn't take long to bolt on to a group. If you want to take a look at how it works, drop me an email at andreiko(_at_)visionslive.com

]]> By: Caryn Goldsmith http://www.goldsmithstrategicservices.com/blog/market-research/quantqual-%e2%80%93-hybrid-or-mixed-method-market-research/#comment-63 Caryn Goldsmith Mon, 01 Mar 2010 05:14:00 +0000 http://GoldsmithStrategicServices.com/?p=1013#comment-63 Carol, thanks for weighing in! Carol, thanks for weighing in!

]]> By: Carol Phillips http://www.goldsmithstrategicservices.com/blog/market-research/quantqual-%e2%80%93-hybrid-or-mixed-method-market-research/#comment-62 Carol Phillips Mon, 01 Mar 2010 01:35:49 +0000 http://GoldsmithStrategicServices.com/?p=1013#comment-62 I like your distinction between Qual and quant. We have our own definition of qual/quant and it doesn't fit either the invoke or the imoderate model. We conduct a survey and select respondents for online REAL TIME focus groups of 10-12 individuals based on their answers. This allows us to create truly homogeneous groups of concept acceptors, heavy category users or people who have something else in common. The result is a group of like-minded individuals who can provide deep insights that go well beyond the quant. They both explain and explore. Most of our studies end up being this model because what is a screener than a short quantitative survey? We expand the survey and provide greater value to our clients. Carol I like your distinction between Qual and quant. We have our own definition of qual/quant and it doesn’t fit either the invoke or the imoderate model. We conduct a survey and select respondents for online REAL TIME focus groups of 10-12 individuals based on their answers. This allows us to create truly homogeneous groups of concept acceptors, heavy category users or people who have something else in common. The result is a group of like-minded individuals who can provide deep insights that go well beyond the quant. They both explain and explore.

Most of our studies end up being this model because what is a screener than a short quantitative survey? We expand the survey and provide greater value to our clients.

Carol

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