Comments on: Crowdsourcing and Market Research http://www.goldsmithstrategicservices.com/blog/market-research/crowdsourcing-and-market-research/ Perspectives on Consumers Wed, 21 Dec 2011 20:51:23 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Caryn Goldsmith http://www.goldsmithstrategicservices.com/blog/market-research/crowdsourcing-and-market-research/#comment-30 Caryn Goldsmith Mon, 19 Oct 2009 16:21:55 +0000 http://GoldsmithStrategicServices.com/blog/?p=233#comment-30 It does, thanks! It does, thanks!

]]> By: Greg Y (@piplzchoice) http://www.goldsmithstrategicservices.com/blog/market-research/crowdsourcing-and-market-research/#comment-29 Greg Y (@piplzchoice) Sun, 18 Oct 2009 22:35:26 +0000 http://GoldsmithStrategicServices.com/blog/?p=233#comment-29 Essentially too many surveys are conducted just because it is easy and inexpensive to conduct, often by people without appropriate expertise, training or motivation. There are sales pitches masquerading as MR, poorly crafted questions thrown at badly targeted audiences. I am guilty myself sometimes for polling people too casually, without giving it an appropriate thought and preparation. I hope this clarifies my rumbling. Essentially too many surveys are conducted just because it is easy and inexpensive to conduct, often by people without appropriate expertise, training or motivation. There are sales pitches masquerading as MR, poorly crafted questions thrown at badly targeted audiences. I am guilty myself sometimes for polling people too casually, without giving it an appropriate thought and preparation. I hope this clarifies my rumbling.

]]> By: Caryn Goldsmith http://www.goldsmithstrategicservices.com/blog/market-research/crowdsourcing-and-market-research/#comment-28 Caryn Goldsmith Sun, 18 Oct 2009 20:46:42 +0000 http://GoldsmithStrategicServices.com/blog/?p=233#comment-28 Greg, thanks for the comment. Tell me a little more about what you mean in your first bullet point. I understand the second point, and in quite a number of ways, we still have a way to go in the analysis and interpretation aspects; yet I agree with what you said there. Just not sure about that first bullet and what I may be missing. Greg, thanks for the comment. Tell me a little more about what you mean in your first bullet point. I understand the second point, and in quite a number of ways, we still have a way to go in the analysis and interpretation aspects; yet I agree with what you said there. Just not sure about that first bullet and what I may be missing.

]]> By: Greg Y (@piplzchoice) http://www.goldsmithstrategicservices.com/blog/market-research/crowdsourcing-and-market-research/#comment-27 Greg Y (@piplzchoice) Sun, 18 Oct 2009 19:51:44 +0000 http://GoldsmithStrategicServices.com/blog/?p=233#comment-27 Caryn, Very good post. The explosion of consumers in communications over Social Media venues offers unprecedented opportunities for use of technology for Market Research. The challenges are in developing methodologies for production of intelligence out of data. There are positive and negative implications: - the falling cost and availability of tools for traditional methods, such as survey, and inexpensive access to communication with people, allow to waste easily the resource that is most scarce today - people's attention. - proactive, self-motivated and non-moderated desire of consumers to share their experiences and opinions allow for new methods for analysis and interpretation of this data into meaningful information, and perhaps even "wisdom". Caryn,

Very good post. The explosion of consumers in communications over Social Media venues offers unprecedented opportunities for use of technology for Market Research. The challenges are in developing methodologies for production of intelligence out of data. There are positive and negative implications:

– the falling cost and availability of tools for traditional methods, such as survey, and inexpensive access to communication with people, allow to waste easily the resource that is most scarce today – people’s attention.
- proactive, self-motivated and non-moderated desire of consumers to share their experiences and opinions allow for new methods for analysis and interpretation of this data into meaningful information, and perhaps even “wisdom”.

]]>