http://www.goldsmithstrategicservices.com/blog/consumer-behavior/memory-age-and-learning/ Perspectives on Consumers Wed, 21 Dec 2011 20:51:23 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.goldsmithstrategicservices.com/blog/consumer-behavior/memory-age-and-learning/#comment-26 Jonathan Schleyer Tue, 06 Oct 2009 19:08:40 +0000 http://GoldsmithStrategicServices.com/blog/?p=210#comment-26 Check out these guys. Very interesting research company and they believe in reinforcing a brand's distinctive memory structures to re-awaken the forgotten memories we have of them. The attached article is just the type of thinking they espouse. Interesting topic! Check out these guys. Very interesting research company and they believe in reinforcing a brand’s distinctive memory structures to re-awaken the forgotten memories we have of them. The attached article is just the type of thinking they espouse. Interesting topic!

]]> http://www.goldsmithstrategicservices.com/blog/consumer-behavior/memory-age-and-learning/#comment-25 Rob Tue, 29 Sep 2009 23:02:48 +0000 http://GoldsmithStrategicServices.com/blog/?p=210#comment-25 Beyond the idea of incorporating verbal and non-verbal cues, recent findings in learning theory suggest that the limbic system has to be activated in some way or another in order to facilitate retention. In other words, if an emotion is triggered along with the event or idea, it will have some significance to the individual, and its memory be retained. Beyond the idea of incorporating verbal and non-verbal cues, recent findings in learning theory suggest that the limbic system has to be activated in some way or another in order to facilitate retention. In other words, if an emotion is triggered along with the event or idea, it will have some significance to the individual, and its memory be retained.

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