Comments on: Social Media? Coke and What Makes People Happy http://www.goldsmithstrategicservices.com/blog/brandconsumer-relationship/social-media-coke-and-what-makes-people-happy/ Perspectives on Consumers Wed, 21 Dec 2011 20:51:23 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Caryn Goldsmith http://www.goldsmithstrategicservices.com/blog/brandconsumer-relationship/social-media-coke-and-what-makes-people-happy/#comment-43 Caryn Goldsmith Tue, 03 Nov 2009 16:47:45 +0000 http://GoldsmithStrategicServices.com/blog/?p=292#comment-43 Maybe if the bloggers are viewed as "super fans" it won't be an issue, but my mind went to where yours did too. Maybe if the bloggers are viewed as “super fans” it won’t be an issue, but my mind went to where yours did too.

]]> By: Terri Sorenson http://www.goldsmithstrategicservices.com/blog/brandconsumer-relationship/social-media-coke-and-what-makes-people-happy/#comment-42 Terri Sorenson Tue, 03 Nov 2009 16:39:14 +0000 http://GoldsmithStrategicServices.com/blog/?p=292#comment-42 This is an interesting approach taken from Coca-Cola. I as well find it ironic. And your question "Is this really social media or sponsored reporting with a hoped-for interactive component? I guess that’s why they’re calling it a “social media push.” makes me curious on what directions the bloggers will be given by Coca Cola in terms of what can and can not be discussed. Will there be content censorship? This is an interesting approach taken from Coca-Cola. I as well find it ironic.

And your question “Is this really social media or sponsored reporting with a hoped-for interactive component? I guess that’s why they’re calling it a “social media push.” makes me curious on what directions the bloggers will be given by Coca Cola in terms of what can and can not be discussed. Will there be content censorship?

]]> By: Urs E. Gattiker http://www.goldsmithstrategicservices.com/blog/brandconsumer-relationship/social-media-coke-and-what-makes-people-happy/#comment-41 Urs E. Gattiker Sun, 01 Nov 2009 09:59:43 +0000 http://GoldsmithStrategicServices.com/blog/?p=292#comment-41 Caryn This is interesting. Nevertheless, I worry if it will not backfire for Coca-Cola as it did when they pushed their brand in Australia not long ago: http://commetrics.com/articles/damaging-reputation-vs-brand/ The widsdom of the masses for choosing the three 'best' bloggers to write on Coke's blog is not necessarily making sure that the company gets the best bloggers is it? Wisdom of crowds can only be conventional .... Urs @ComMetrics Caryn

This is interesting. Nevertheless, I worry if it will not backfire for Coca-Cola as it did when they pushed their brand in Australia not long ago:

http://commetrics.com/articles/damaging-reputation-vs-brand/

The widsdom of the masses for choosing the three ‘best’ bloggers to write on Coke’s blog is not necessarily making sure that the company gets the best bloggers is it? Wisdom of crowds can only be conventional ….

Urs
@ComMetrics

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