We’ve all heard about social media and most of us are familiar with it. When online communities allowed for interaction between members, social media began. Remember iVillage? GeoCities? Then there was MySpace, Facebook, blogging, YouTube, Twitter, Flickr, Digg, podcasts. In a decade, we’ve all come a long way.
I read something today that struck me as so funny that I had to share. From the AP via the NYT:
“Coca-Cola Co. is launching a new social media push that will send three bloggers to more than 200 countries in a year to uncover what makes people happy, as part of the soft drink maker’s ”Open Happiness” campaign.”
The three bloggers, voted for online by the public, will tell stories on the Coke website and via all the various social media outlets, under the “Expedition 206” mantle. (To read more, click here.)
Actually, I think it’s a cool idea, and is compatible with their brand. But does anyone else find it completely ironic that they’re having to send actual people to so many places to get content from other people who actually live there (or would otherwise attend events such as the Winter Olympics)? Is this really social media or sponsored reporting with a hoped-for interactive component? I guess that’s why they’re calling it a “social media push.”