Comments on: The Future of the TV Ad http://www.goldsmithstrategicservices.com/blog/consumer-behavior/the-future-of-the-tv-ad/ Perspectives on Consumers Wed, 21 Dec 2011 20:51:23 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Caryn Goldsmith http://www.goldsmithstrategicservices.com/blog/consumer-behavior/the-future-of-the-tv-ad/#comment-20 Caryn Goldsmith Mon, 10 Aug 2009 16:12:26 +0000 http://goldsmithstrategicservices.wordpress.com/?p=128#comment-20 Another article on this from yesterday: http://undercurrents.tmgstrategies.com/2009/08/07/television-and-the-web-to-converge-or-not/ Another article on this from yesterday: http://undercurrents.tmgstrategies.com/2009/08/07/television-and-the-web-to-converge-or-not/

]]> By: Caryn Goldsmith http://www.goldsmithstrategicservices.com/blog/consumer-behavior/the-future-of-the-tv-ad/#comment-19 Caryn Goldsmith Thu, 06 Aug 2009 20:37:13 +0000 http://goldsmithstrategicservices.wordpress.com/?p=128#comment-19 Ben, an outstanding contribution to the discussion! I hadn't heard of boxee.tv, but I just looked at the demo and I can see what you're saying. The idea of my friends seeing what I'm watching and tuning in really does take this to the next level. So maybe another "thing to look for" will be more brand-sponsored "bumper" ads (lead in and breaks in programming), like we have now on video-on-demand or when watching episodes on the computer. (Am I assuming correctly that this is likely how boxee.tv will work?) I try to stay up on tech trends...but this just blows my mind. You'll have me shaking my head for the rest of the day! Thanks much! Ben, an outstanding contribution to the discussion! I hadn’t heard of boxee.tv, but I just looked at the demo and I can see what you’re saying. The idea of my friends seeing what I’m watching and tuning in really does take this to the next level. So maybe another “thing to look for” will be more brand-sponsored “bumper” ads (lead in and breaks in programming), like we have now on video-on-demand or when watching episodes on the computer. (Am I assuming correctly that this is likely how boxee.tv will work?) I try to stay up on tech trends…but this just blows my mind. You’ll have me shaking my head for the rest of the day! Thanks much!

]]> By: Ben Smithee http://www.goldsmithstrategicservices.com/blog/consumer-behavior/the-future-of-the-tv-ad/#comment-18 Ben Smithee Thu, 06 Aug 2009 19:48:01 +0000 http://goldsmithstrategicservices.wordpress.com/?p=128#comment-18 I think the big change will be a result of web-based television, and I don't mean the major networks launching web-based viewers for fans to watch their favorite episodes. While those will become an increasingly popular means of consuming television, I think there will be something that truly impacts the game of TV. Similar to how Twitter and Facebook have changed the way marketers, advertisers and PR pros think about communication, I think something like boxee.tv will change the game of TV. Gary Vaynerchuk - www.garyvaynerchuk.com has mentioned this idea/concept as well, and you should definitely check out his thoughts on this. As soon as consumers are able to pick and choose what they consume from a web-based platform the TV and media industry will be completely jostled. What Twitter and blogging has done for journalism, something will surely do for TV, giving the individual a voice equally as powerful as the large networks. Thoughts? I think the big change will be a result of web-based television, and I don’t mean the major networks launching web-based viewers for fans to watch their favorite episodes. While those will become an increasingly popular means of consuming television, I think there will be something that truly impacts the game of TV.

Similar to how Twitter and Facebook have changed the way marketers, advertisers and PR pros think about communication, I think something like boxee.tv will change the game of TV. Gary Vaynerchuk – http://www.garyvaynerchuk.com has mentioned this idea/concept as well, and you should definitely check out his thoughts on this. As soon as consumers are able to pick and choose what they consume from a web-based platform the TV and media industry will be completely jostled. What Twitter and blogging has done for journalism, something will surely do for TV, giving the individual a voice equally as powerful as the large networks.

Thoughts?

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