Maybe I’ve missed something, but with mobile marketing being so “hot” these days, why hasn’t an ad delivery network teamed with a mobile carrier to offer a newer, less costly phone-service option?

We have monthly phone plans, unlimited data plans, and pre-paid phones, but what about a service that says if you agree to view two ads a day on your mobile, you’ll get X off your monthly carrier changes, and five ads a day you’ll get Y off your charges?  Or extra minutes?  Or free text credits?

Certainly, marketers love the platform because people are literally attached to their phones at the hip.  And, if like TV programming viewed on the Web, a person couldn’t get their messages unless they saw the 10-15-second ad first, theoretically, they would be more attentive to the ad.  At least this form of mobile advertising is more opt-in than any other.  The consumer makes an agreement with their cell phone provider and by extension the ad network:  I’ll agree to watch you ads if you lower my bill.

Are we so entrenched in the cable TV model that we’re not thinking outside the box?  I think there could be an opportunity here.  What do you think?