A favorite childhood route, from Santa Monica to Malibu
Goldsmith Strategic Research was founded in Los Angeles in 1993 by Caryn Goldsmith to fulfill a market need for top-quality, supplemental marketing research and account planning services. Clients were so satisfied with our work that we were frequently asked to participant in strategic planning assignments.
That same year, the new “World Wide Web” captured Caryn’s attention. She began to explore and work in this new medium out of a desire to learn more about how the Internet would impact consumer behaviors and attitudes.
In 1996, Caryn was asked to become V.P., Research and Planning for what became one of the largest interactive agencies on the West Coast. Clients included Gillette, Citi, Dell, CarsDirect.com, and many others. Her responsibilities included developing new techniques for planning websites and for testing/measuring website effectiveness and usability.
Goldsmith Strategic Research was re-established as Goldsmith Strategic Services in 2001. Our guiding principles all center around helping to provide clients with even greater target-consumer understanding: